Brown is the NEW black

Who doesn’t like options or control over the buying process?  Maybe you just like a really killer paint job.  Trek’s Project One bikes are catering to that very idea.

Trek is allowing the rider to create your custom Trek. Through a 4-step process you are able to choose from a Madone or Speed Concept bike, create the styling to match your personality, building all your components up, and finally work with us to fit your ideal geometry.  This is a very cool way create the right bike for you.  When you name your price point, geometry, and style you just can’t lose.

Currently we have some Handlebars spec’d Project One bikes in-house.  Our favorite strays from our usual black and white roots to a crazy brown/gold effect.